Goodly Gosh (previously Let’s go Nature’al) started as an extension of our own personal journey. Raising a young family with kids, going through the ingredient list behind the products became a habit for us (Yas & Ali) which slowly transitioned to a plastic-free journey. 

The amount of toxic chemicals and plastics around, compelled and inspired us to do something about it. 

Every product of ours is designed and created keeping our family in mind and as if it is for our own personal use.


Our Vision

Our values are Integrity, Transparency, Social & Environmental Responsibility. 

We stand against poverty, inequality, climate change & plastic pollution. We live by our values every day and it is reflected in the way we design our products to our giving back to community. 

We believe in “Being the Change we want to see in this world”.

Problem Solving and Product Design

When we work on a new product or project, we look around for environmental problems created by our everyday products and not by economic benefits or market study of how big the product category is. 

Unfortunately, that’s why some of the products we create do not have enough sales for the first few years as they are ahead of their times. 

We create & design products that last a long time as we believe poor quality products need to be replaced often - not being a sustainable solution for our planet

Ethical Sourcing

We value ethical sourcing by valuing our suppliers. We build trust by showcasing integrity at all times and making sure they are compensated fairly for their efforts. We do not put undue pressure on our suppliers to get desired low cost. We make sure our suppliers do not use slave or forced labour, or child labour.

We give preference to small suppliers, organisations supporting social causes, & those run by women.

We have fair & transparent terms & conditions with all our suppliers and do not indulge in any undue and unjust price negotiations.

We also make sure our suppliers do not indulge in any illegal activities including slave/forced labour.

Sustainable Sourcing

We make sure our suppliers use sustainable raw materials sourced from renewable resources.


Clean Toxic-Free Products

We go into finer details about everything - ingredient/process that goes into the making of our products and make sure that our products are free from harmful toxins, colours and additives. The same principle applies to our packaging as well. 

"All our products are free from Heavy-metals, Pesticides, Insecticides, Toxic-chemicals, Coatings & Binding agents”.

Our packaging is plastic-free (except Leaf Tableware), made by using simple recycled paper where possible and uses either `plant-based inks or minimal colours as possible.

Product Life-Cycle

All our products have a Product-life-cycle plan including their packaging as well. Majority of our products (reusables) are well-made to last a lifetime and with the option to buy spares to keep them going.

Giving Back

We believe in giving back to our community and world that’s why we donate more than 2% of our sales revenue to charities supporting social and environmental causes. 

Measuring Our Impact

We are quite conscious about the impact we leave on this planet Earth and it is reflected in everything we do. Right from design to sourcing of our products to logistics to end of life solution.

B-Corp Certified

We are a Certified B-Corp. 

Certified B-Corps meet highest standard of Social and Environmental performance, accountability and transparency.

B Corps are leaders of a global movement of people using business as a force for good™.

The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of high-quality jobs with dignity and purpose.

B Corp Certification is a highly selective status. Companies must document their positive impact to qualify and undergo verification every three years to maintain their Certification.